Research into music genre - Indie Rock

I have decided to research into the the indie ro9ck genre as that is the genre my music video will most liklley incorporate. I hope to do a music video of local band dear victor who are in the vein of such indie bands as The Kooks and Arctic Monkeys.

Indie Rock is a genre also closley associated with alternative rock and includes many further sub genres. It originated mainly in the United States and United Kingdom but surged in popularity with the emergence of Britpop in the '90's.

The music videos of indie rock bands tend to be more realistic and human than music videos made by huge mainstream pop artists. They tend to have dark tones with the band members or actors in the videos wearing black and white themed clothing adding to the more grounded tone indie music strives for.




This arctic monkeys music video exhibits many conventions I just mentioned about indie music videos such as the black clothing being very prominnent against white (the bathroom scene). It also tackles very street level themes such as drug use or visiting the pub common in indie music videos.