Friday 15 July 2016
Record Label Research - Domino
Domino is originally a British record label set up in London in 1993. It is mainly focused on representing independent artists, therefore this would be the label that i think would be perfect for the band who I am making a music video for as their genre is indie rock. They represent many artists who have a similar sound to the band in my music video such as Franz Ferdinand and The Arctic Monkeys. Domino are definitely independent and find themselves overshadowed by larger conglomerates but definitely still keep producing quality music even if it isn't mainstream for massive artists, which is why i think they are unique ion themselves as a label.
Thursday 14 July 2016
Music Video Analysis - Twenty One Pilots - Heathens
Camera
Lots of close ups of the 2 artists faces are used regularly throughout the video, this is to perfectly convey to the audience the stars of the video and allow them to sell themselves as artists. This should also allow people to identify them easier when looking for their music. In addition to the close ups several mid shots of the two artists are used, this is to help see the instruments of the piece. This signifies that the bands are very focused on showing how they create music and the music itself instead of the star image.
Furthermore there are several establishing shots, these include long shots of the prison at the beginning and close up of the prison logo. These shots allow the video to set the scene and atmosphere for the upcoming video by allowing us to easily realise the location.
Mise-En-Scene
The characters throughout are dressed in either prison clothing or prison guard outfits, this costume choice is important as it allows viewers to identify the location due to the easily associated connotations of an orange jumpsuit, this will add to the videos verisimilitude and make it more effective overall. Furthermore the guard uniforms serve the same purpose, however add more powerful participants to the scenes giving the audience more reason to be invested in the situation the artist (in prison uniform) finds himself in.
Furthermore the drummer who is spotted at odd times throughout wears very dark clothing signifying the feel he should give the viewers. The use of the black clothing identifies the character as a possible enemy or negative stigma affecting the main artist as he navigates the prison, this lets the narrative express itself and makes it more interesting to the viewer.
Editing
At several points, especially towards the end during the performance on stage, the beats of the music coincide with quick cuts which lets them be emphasised signifying the importance of the music along with the video and showing their close connection. This also would also go with one of Goodwin's biggest theories of the music and visuals working together to create an effective video.
Also the editing performs a lot of cuts to scenes from the movie 'Suicide Squad', the movie the video was made for, this inter-textual reference works well as the video is set in the smae location as the film meaning the images of the artists original video and the film work well alongside each other and do not juxtapose.
Lots of close ups of the 2 artists faces are used regularly throughout the video, this is to perfectly convey to the audience the stars of the video and allow them to sell themselves as artists. This should also allow people to identify them easier when looking for their music. In addition to the close ups several mid shots of the two artists are used, this is to help see the instruments of the piece. This signifies that the bands are very focused on showing how they create music and the music itself instead of the star image.
Furthermore there are several establishing shots, these include long shots of the prison at the beginning and close up of the prison logo. These shots allow the video to set the scene and atmosphere for the upcoming video by allowing us to easily realise the location.
Mise-En-Scene
The characters throughout are dressed in either prison clothing or prison guard outfits, this costume choice is important as it allows viewers to identify the location due to the easily associated connotations of an orange jumpsuit, this will add to the videos verisimilitude and make it more effective overall. Furthermore the guard uniforms serve the same purpose, however add more powerful participants to the scenes giving the audience more reason to be invested in the situation the artist (in prison uniform) finds himself in.
Furthermore the drummer who is spotted at odd times throughout wears very dark clothing signifying the feel he should give the viewers. The use of the black clothing identifies the character as a possible enemy or negative stigma affecting the main artist as he navigates the prison, this lets the narrative express itself and makes it more interesting to the viewer.
Editing
At several points, especially towards the end during the performance on stage, the beats of the music coincide with quick cuts which lets them be emphasised signifying the importance of the music along with the video and showing their close connection. This also would also go with one of Goodwin's biggest theories of the music and visuals working together to create an effective video.
Also the editing performs a lot of cuts to scenes from the movie 'Suicide Squad', the movie the video was made for, this inter-textual reference works well as the video is set in the smae location as the film meaning the images of the artists original video and the film work well alongside each other and do not juxtapose.
Friday 8 July 2016
Magazine advert Analysis - Part 2
Arctic Monkeys
This Advert is to promote the Arctic Monkeys upcoming tour and therefore the use of an image clearly from a previous tour helps to emphasise the purpose of the ad, to get people to attend the concerts. Showing fans enjoying the band performing would definitely get people interested in a at least checking out the artist and maybe go to the tour. The greyscale filter is also very effective as not only does it emphasise the band and their image thy are trying to present but it allows the background to fade naturally behind the main artist, who should be considered the focal point of the ad as he is the face of the band who are being advertised. Having the band’s name in a bold white font allows it to stand out against the greyscale background, this lets the viewer of the ad instantly realise who the tour is for and whether or not they would want to buy tickets for it. The white font also works for the names of the venues at the bottom allowing people to clearly see what locations the artist is playing at and make an easier decision of whether to attend the event.
Nirvana
This ad is to promote the 20th anniversary edition of a Nirvana album that came out in 1991, the ad uses the album cover as its image so that association between the two is very easy, furthermore the cover of Nevermind is one of the more controversial covers in mainstream music media in history so using it would be very effective in intriguing new fans and old due to how much it differs from album covers used today. It uses a big bold black font to set the release date apart from the other colours allowing interested customers to easily find details of its release. The blue colour scheme against the black font for the name of the band and album allows for easily drawing in potential customers as it stands out vibrantly. Also the interesting font used for the album, title can represent the more off the wall nature of the band, informing newer fans of this.
This Advert is to promote the Arctic Monkeys upcoming tour and therefore the use of an image clearly from a previous tour helps to emphasise the purpose of the ad, to get people to attend the concerts. Showing fans enjoying the band performing would definitely get people interested in a at least checking out the artist and maybe go to the tour. The greyscale filter is also very effective as not only does it emphasise the band and their image thy are trying to present but it allows the background to fade naturally behind the main artist, who should be considered the focal point of the ad as he is the face of the band who are being advertised. Having the band’s name in a bold white font allows it to stand out against the greyscale background, this lets the viewer of the ad instantly realise who the tour is for and whether or not they would want to buy tickets for it. The white font also works for the names of the venues at the bottom allowing people to clearly see what locations the artist is playing at and make an easier decision of whether to attend the event.
Nirvana
This ad is to promote the 20th anniversary edition of a Nirvana album that came out in 1991, the ad uses the album cover as its image so that association between the two is very easy, furthermore the cover of Nevermind is one of the more controversial covers in mainstream music media in history so using it would be very effective in intriguing new fans and old due to how much it differs from album covers used today. It uses a big bold black font to set the release date apart from the other colours allowing interested customers to easily find details of its release. The blue colour scheme against the black font for the name of the band and album allows for easily drawing in potential customers as it stands out vibrantly. Also the interesting font used for the album, title can represent the more off the wall nature of the band, informing newer fans of this.
Magazine advert analysis
Ed Sheeran
Ed Sheeran Magazine Advert The advert for Ed Sheeran’s new album is very effective due to the large white font which presents it as very clear against the dark background allowing it to stand out for viewers. Furthermore the inclusion of the artist as the focus of the ad allows the artist to show viewers what he looks like to enhance his image and achieve further sales. Also although the ad is mainly for the new album, the inclusion of the main two singles allows fans of those singles to understand where they come from and therefore listen to more songs by the same artist if they wanted to easily.
Green Day
The Band Name is the biggest font on the ad which allows it to stand out, representing it as the main aspect of the ad is important so that viewers can easily identify the focus of the advert. The picture is a very emotive image allowing the band to stand out among others in their genre, putting the image in the centre allows this effect to be amplified also. Furthermore the bold white font allows the details of the download to stand out at the bottom of the ad. These details need to be able to stand out as they are the purpose of the advert and they do this effectively.
The Killers
The Killers ad is to promote their new album “Day and Age”, therefore it is very clever that they used the same cover of the album for the ad, this results in association being made easier by potential viewers when they decide to buy the album it would be easier to find. Also the design of the ad is very bright and vibrant which is very effective as it means the ad will catch audience members eyes.
Ed Sheeran Magazine Advert The advert for Ed Sheeran’s new album is very effective due to the large white font which presents it as very clear against the dark background allowing it to stand out for viewers. Furthermore the inclusion of the artist as the focus of the ad allows the artist to show viewers what he looks like to enhance his image and achieve further sales. Also although the ad is mainly for the new album, the inclusion of the main two singles allows fans of those singles to understand where they come from and therefore listen to more songs by the same artist if they wanted to easily.
The Killers
The Killers ad is to promote their new album “Day and Age”, therefore it is very clever that they used the same cover of the album for the ad, this results in association being made easier by potential viewers when they decide to buy the album it would be easier to find. Also the design of the ad is very bright and vibrant which is very effective as it means the ad will catch audience members eyes.
Preliminary Photography Task
These are some pictures I took to test out different ISO, aperture and shutter speed settings, this was very helpful as it allowed us to see the different capabilities the camera has and the different types of shots it can create with varied settings whilst attempting to show the themes of Trapped and Freedom.
Freedom
Shutter speed: 1/60
Aperture: F4
ISO:800
Freedom
Shutter speed: 1/50
Aperture: F18
ISO:200
Trapped
Shutter speed:1/40
Aperture: F12
ISO:800
Trapped
Shutter speed:1/25
Aperture: F22
ISO:600
Shutter speed: 1/60
Aperture: F4
ISO:800
Shutter speed: 1/50
Aperture: F18
ISO:200
Shutter speed:1/40
Aperture: F12
ISO:800
Shutter speed:1/25
Aperture: F22
ISO:600
Saturday 2 July 2016
Inspiration for music video - Shot focus on instruments
Guy and I felt that we really wanted to replicate one of the main conventions used by Indie music videos which is a focus on band members and more importantly the instruments they are playing. We felt that with indie bands it is a lot more about the music than for pop artists who are more concerned about their image or a "gimmick". We would like to emphasises the importance of the music within the video by focusing on the instruments with the shots we take.
The following images are from a live performance by the band "Explosions in the Sky" but I feel these really showcase the shot types I would like to go for.
The following images are from a live performance by the band "Explosions in the Sky" but I feel these really showcase the shot types I would like to go for.
Friday 1 July 2016
Inspiration for music video - Out of Focus Effect
The out of focus effect used here is a something I find very effective and a common occurence in music videos from the indie music video genre. I feel it allows the artist to stand out in the video whilst singing. It is an editing technique I would love to include in my music video.
Marketing Pack Research - "The Kooks" Inside In Inside Out
Digipak:
The digipak that was created for the Kooks debut album inside in inside out has a very unique design that definitley benefitted the kooks, as the design stands out and is very different from mainstream digipaks. This wouldve been he;lpful coinsidering it wass their first studio album and needed to have a firsrt impression with a distinct feel. Its very greyscale which allows its genre to be identified without actually having to listen to it. The lack of colour allows potential buyers to understand it is probably not going to be aimed towards people looking for pop music which usually has plenty of colour in their marketing. Also the focus on the band memebers instead of a mascot or symbol of some kind could represent the fact that the band is very open about who they are and want people to connect with them, which is effectivley done by having the band be the face of the albums design. Although the album is very grey in colour the CD contrasts this with a blood red colour agaisnt black and white writing, this is incredbly effective in conveying a sense of what the band wants the listener to feel, effected by the bold design.
Video:
Unlike some albums where the album itself is named after the main single on the album or even a lesser song on the album, inside in inside out didnt have a song on the album named that. However the most successful single on the album was a song called "Naive" which itself got a video. Now the success of the song and the video worked incredibly in the marketing as if a potentail buyer stumbled upon the video they would most likley want to hear more of the band if they enjoyed it which could lead to a purchase of the album.
Poster:
This poster was released in conjunction with the album to provide a boost to marketing. As is clear the poster is identical to the album cover it is promoting. This is extremley helpful and effective as it means that if an audience member was to see this poster and then wanted to buy the album they would be able to fuind it easily as they just have to look for an album with this picture. This technique would've helped massivley in marketing.
Video:
Unlike some albums where the album itself is named after the main single on the album or even a lesser song on the album, inside in inside out didnt have a song on the album named that. However the most successful single on the album was a song called "Naive" which itself got a video. Now the success of the song and the video worked incredibly in the marketing as if a potentail buyer stumbled upon the video they would most likley want to hear more of the band if they enjoyed it which could lead to a purchase of the album.
Poster:
This poster was released in conjunction with the album to provide a boost to marketing. As is clear the poster is identical to the album cover it is promoting. This is extremley helpful and effective as it means that if an audience member was to see this poster and then wanted to buy the album they would be able to fuind it easily as they just have to look for an album with this picture. This technique would've helped massivley in marketing.
Brainstorming
Me and Guy planning some storyboard ideas for our music video. We thought of shots and decided to start drawing them. This helped us in knowing what kind of video we were striving for a while before actually starting the filming
Research into music genre - Indie Rock
I have decided to research into the the indie ro9ck genre as that is the genre my music video will most liklley incorporate. I hope to do a music video of local band dear victor who are in the vein of such indie bands as The Kooks and Arctic Monkeys.
Indie Rock is a genre also closley associated with alternative rock and includes many further sub genres. It originated mainly in the United States and United Kingdom but surged in popularity with the emergence of Britpop in the '90's.
The music videos of indie rock bands tend to be more realistic and human than music videos made by huge mainstream pop artists. They tend to have dark tones with the band members or actors in the videos wearing black and white themed clothing adding to the more grounded tone indie music strives for.
This arctic monkeys music video exhibits many conventions I just mentioned about indie music videos such as the black clothing being very prominnent against white (the bathroom scene). It also tackles very street level themes such as drug use or visiting the pub common in indie music videos.
Indie Rock is a genre also closley associated with alternative rock and includes many further sub genres. It originated mainly in the United States and United Kingdom but surged in popularity with the emergence of Britpop in the '90's.
The music videos of indie rock bands tend to be more realistic and human than music videos made by huge mainstream pop artists. They tend to have dark tones with the band members or actors in the videos wearing black and white themed clothing adding to the more grounded tone indie music strives for.
This arctic monkeys music video exhibits many conventions I just mentioned about indie music videos such as the black clothing being very prominnent against white (the bathroom scene). It also tackles very street level themes such as drug use or visiting the pub common in indie music videos.
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