Marketing Pack Research - "The Kooks" Inside In Inside Out

Digipak:

The digipak that was created for the Kooks debut album inside in inside out has a very unique design that definitley benefitted the kooks, as the design stands out and is very different from mainstream digipaks. This wouldve been he;lpful coinsidering it wass their first studio album and needed to have a firsrt impression with a distinct feel. Its very greyscale which allows its genre to be identified without actually having to listen to it. The lack of colour allows potential buyers to understand it is probably not going to be aimed towards people looking for pop music which usually has plenty of colour in their marketing. Also the focus on the band memebers instead of a mascot or symbol of some kind could represent the fact that the band is very open about who they are and want people to connect with them, which is effectivley done by having the band be the face of the albums design. Although the album is very grey in colour the CD contrasts this with a blood red colour agaisnt black and white writing, this is incredbly effective in conveying a sense of what the band wants the listener to feel, effected by the bold design.

Video:


Unlike some albums where the album itself is named after the main single on the album or even a lesser song on the album, inside in inside out didnt have a song on the album named that. However the most successful single on the album was a song called "Naive" which itself got a video. Now the success of the song and the video worked incredibly in the marketing as if a potentail buyer stumbled upon the video they would most likley want to hear more of the band if they enjoyed it which could lead to a purchase of the album.

Poster:

This poster was released in conjunction with the album to provide a boost to marketing. As is clear the poster is identical to the album cover it is promoting. This is extremley helpful and effective as it means that if an audience member was to see this poster and then wanted to buy the album they would be able to fuind it easily as they just have to look for an album with this picture. This technique would've helped massivley in marketing.