Thursday 14 July 2016

Music Video Analysis - Twenty One Pilots - Heathens

Camera

Lots of close ups of the 2 artists faces are used regularly throughout the video, this is to perfectly convey to the audience the stars of the video and allow them to sell themselves as artists. This should also allow people to identify them easier when looking for their music. In addition to the close ups several mid shots of the two artists are used, this is to help see the instruments of the piece. This signifies that the bands are very focused on showing how they create music and the music itself instead of the star image.


Furthermore there are several establishing shots, these include long shots of the prison at the beginning and close up of the prison logo. These shots allow the video to set the scene and atmosphere for the upcoming video by allowing us to easily realise the location.


Mise-En-Scene

The characters throughout are dressed in either prison clothing or prison guard outfits, this costume choice is important as it allows viewers to identify the location due to the easily associated connotations of an orange jumpsuit, this will add to the videos verisimilitude and make it more effective overall. Furthermore the guard uniforms serve the same purpose, however add more powerful participants to the scenes giving the audience more reason to be invested in the situation the artist (in prison uniform) finds himself in.


Furthermore the drummer who is spotted at odd times throughout wears very dark clothing signifying the feel he should give the viewers. The use of the black clothing identifies the character as a possible enemy or negative stigma affecting the main artist as he navigates the prison, this lets the narrative express itself and makes it more interesting to the viewer.



Editing

At several points, especially towards the end during the performance on stage, the beats of the music coincide with quick cuts which lets them be emphasised signifying the importance of the music along with the video and showing their close connection. This also would also go with one of Goodwin's biggest theories of the music and visuals working together to create an effective video.

Also the editing performs a lot of cuts to scenes from the movie 'Suicide Squad', the movie the video was made for, this inter-textual reference works well as the video is set in the smae location as the film meaning the images of the artists original video and the film work well alongside each other and do not juxtapose.




















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