Purpose of a Music Video

I brainstromed a few ideas of what the purpose of a music video should be, this helps to focus my aim for my own video when i ultimatley come to plan and make it.

• To add a narrative or visual representation to an artists song. Could be the vision of the artist or the director, sometimes both.
• To entertain audience members. Has to be interesting to watch and not boring or predictable.
• If its rleased for a brand new single or to go with an album it has to be of a high quality that will encourage a purchase.
• Should give the artist attention so their fan base can grow. Its preferable then to include the band in the video.