Media Theorists

Dyer:
Dyer has a theory that the stars of the music world are more of an image and not a real person, just commodities.
The 2 Paradoxes: The Artist can be seen as ordinary and extraordinary which allows viewers to relate to the star.
Also there is the idea that audience members feel like they know the artist although they have never met or spoken in person. This is caused as a result of the amount of coverage on the artist on TV or other media etc.

Adorno:
Adorno has the idea that capitilast conglomerates create media such as music videos to please the false needs viewers possess. The satisfaction is to keep people from aspiring to anything massivley and preventing any kind of overthrowing of capitilasts in wealthier or more powerful positions in the world.

Hebdige:
In contrast to adorno hebdige believes that we as people dont adhere to just false needs and are in fact very aware of our decisions and dont follow false needs. He also says that where you come from in society you will consume and interpret media differently to someone else as a result of your free thought. He also believed this created subcultures, fpr example a cult fololowing like a goth who would not buy mainstream clothing.

Negus:
Negus believed in the 2 versions of creativity.
He said there is the organic ideology of creativity in wghich the artist is sustained in some way or other, mainly through more bulky marketing like albums, the image had to be enhanced overtime, for instance a older act like Elvis or more recent like Ed Sheeran, these are also usually artists who have a love of music rather than just doing it for the money or fame.
The other ideology was was synthetic, this is more of an image created by the conglomerates for more short term profit (the opposite of organic), this has more of a focus on singles and one hit wonders, for example justin bieber or little mix.